The TRUSTe Story

TRUSTe grew from a spark of an idea during a lecture on trust at PC Forum in March 1996. Among the attendees were Lori Fena, Executive Director of the Electronic Frontier Foundation (EFF), and Charles Jennings, founder and CEO of Portland Software. Immediately after the lecture, the two were introduced by a mutual friend who knew that each had suggested the need for branded symbols of trust and privacy on the Internet. Then and there, the TRUSTe initiative was born.

If you are interested in learning more about the origins of the TRUSTe program and the development of the system of self-governance for protecting privacy online, please read TRUSTe’s white paper, entitled “Building Trust Online: TRUSTe, Privacy and Self Governance.”

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