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Children's
Privacy Seal Program
The TRUSTe Children's
Privacy Seal Program offers companies a solution for addressing children's
privacy issues. The Children's Privacy Seal Program is compliant
with the Children's Online Privacy Protection Act (COPPA) and as such
has been approved by the FTC as an authorized COPPA safe harbor.
Parents and children
who visit sites that post the Children's Seal will know that the site
has complied with TRUSTe's Children's Program, that TRUSTe is providing
ongoing review to ensure the site is not violating its privacy statement,
and that a formal complaint and resolution process exists if consumers
perceive that the site may not be in compliance with the TRUSTe program.
Sites wishing to be
licensed by TRUSTe must post the Children's Seal shown above and adhere
to the provisions of the standard TRUSTe program and TRUSTe Children's
Program requirements when:
- The site is directed
at children under the age of 13
- The site contains
a section directed at children under the age of 13
- The site knowingly
collects or maintains personal information from children under the age
of 13
TRUSTe’s
Children’s Privacy Program is intended to promote fair information practices
with regard to the collection of Personal Information at Web sites in
order to promote the Internet as a trustworthy environment for children.
As such, TRUSTe’s Children’s Program requirements will be modified, as
necessary, to meet the requirements of the Children’s Online Privacy Protection
Act.
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